
Practical, neuro-affirming coaching to understand your brain, reduce overwhelm, and build strategies that actually stick. No diagnosis needed. Brighton-based and online across the UK.

ADHD affects far more than focus. It shapes how you experience time, motivation, emotion, energy, and relationships. Many adults with ADHD have spent years being told to try harder, be more organised, or just get on with it — without anyone explaining that their brain is wired differently and needs genuinely different approaches.
Autism brings its own distinct experience — of a world not built with your nervous system in mind. Sensory overwhelm, social exhaustion, the effort of navigating environments and expectations that assume a neurotype you don't have. Many autistic adults reach adulthood without ever having had support that actually fits.
AuDHD — being both autistic and ADHD — brings an additional layer of complexity that standard ADHD or autism advice often fails to address. The push and pull between the need for routine and the drive for novelty. The exhaustion of masking across both. Burnout that is severe, prolonged, and frequently misunderstood.
No diagnosis is needed. Many clients come while waiting for assessment, having recently been diagnosed, or simply recognising themselves in descriptions of ADHD or AuDHD.
Executive function coaching is at the core of everything I do at Infinity. Executive function — the set of cognitive skills that regulate how we plan, initiate, sustain, and shift between the things that matter to us — is where ADHD, autism, and AuDHD friction most often lives. Not in effort or intelligence. In the gap between knowing what you want to do and actually doing it.
For ADHD adults and children, executive function difficulties are often the hidden architecture behind what gets labelled as laziness, procrastination, or lack of willpower. Time blindness, task initiation, emotional regulation, working memory — these aren't personality flaws. They're specific, nameable executive function domains that respond to the right support.
For autistic adults and children, executive function challenges can be easily missed or misattributed — particularly when strong masking, high verbal ability, or a history of "coping" has hidden the daily effort involved. Autism and executive function are deeply connected, and that connection deserves to be named and worked with directly.
For AuDHD profiles in particular, that friction has a specific signature. The interaction between autistic rigidity and ADHD dysregulation creates patterns that standard ADHD coaching — or standard autism support — rarely accounts for. This is where my work is specifically shaped.
We begin with an EF Snapshot: a structured profiling process that maps your executive function across key domains before coaching starts. It gives us a clear, shared picture of where support is most needed and where your strengths already are. So what follows is targeted, not generic — built around your brain, not a template.
• a professional navigating ADHD, autmor AuDHD in a demanding workplace formal diagnosis
• are recently diagnosed and trying to make sense of what that means for your life
• are on a waiting list and want support now, not in 18 months
• feel like you're always behind, always catching up, or always about to drop something
• experience burnout cycles — periods of intense effort followed by collapse
• struggle with procrastination, task avoidance, or the gap between intention and action
• find that time disappears, deadlines creep up, and planning feels impossible
• are exhausted by masking — performing neurotypicality at work or in relationships
• have tried planners, apps, and self-help books that work briefly then stop
• want to understand your brain properly, not just manage symptoms
This coaching is also for you if you are:
• employed or self-employed and eligible for Access to Work funding
,• a professional navigating ADHD, autism or AuDHD in a demanding workplace
• someone who was late-diagnosed — as a woman, as an adult, or after years of misdiagnosis
neurodivergent and exploring what a life that fits your brain could actually look like
Every person's ADHD, autism, and AuDHD profile is different. Sessions are tailored to you — your patterns, your priorities, and what's getting in the way right now.
Not sure if ADHD or AuDHD coaching is right for you?
Start with a free, no-obligation 20-minute call. A relaxed conversation to talk through what's going on, ask questions, and find out whether coaching could help. No hard sell — just an honest conversation.
A focused 60-minute session on what's most pressing right now.
In this session we slow things down and look at what's actually going on beneath the surface — whether that's procrastination, overwhelm, burnout cycles, motivation dips, or the exhausting gap between knowing what to do and actually doing it.
Together we might explore:
• why certain tasks feel impossible to start even when you care about them
• how energy, attention, and motivation fluctuate in ADHD and AuDHD brains
• practical ways to reduce overwhelm and build more workable routines
• strategies to support focus, planning, and follow-through
Most people leave with greater clarity, a better understanding of how their brain works, and practical strategies to try immediately.
Six sessions to understand your brain deeply and build strategies that genuinely stick.
Real change usually takes more than one conversation. A six-session package gives enough time to explore patterns properly, build practical strategies that fit your nervous system, and create sustainable change rather than a temporary fix.
Across six sessions we work together to:
• understand your ADHD, Autism or AuDHD profile and what drives your focus and energy
• break cycles of overwhelm, avoidance, and last-minute pressure
• develop realistic planning and task-starting strategies
• build sustainable routines that work with fluctuating energy and motivation
• reduce burnout patterns caused by masking or over-pushing
• strengthen self-understanding, confidence, and self-advocacy
Sessions are collaborative, practical, and tailored entirely to you. The goal is not to become a different person — it is to understand how you work and build a life that reflects that.
If you are employed or self-employed and have ADHD, autism, or AuDHD, you may be eligible for funded coaching support.
Access to Work can fund workplace coaching, practical strategies, and support to help reduce barriers at work — including challenges with organisation, time management, communication, energy, and sustainable ways of working. Infinity Neurodiversity Coaching provides Access to Work coaching for ADHD; autistic and AuDHD adults, Learn more about access to work coaching and eligibility.


All coaching is delivered personally by Aideen Smith-Watson — an accredited neurodiversity coach, MSc Psychology graduate, and ADHDer herself. This combination of clinical knowledge, personal understanding, and 20 years of professional experience shapes every session.
1. We start with where you are
You might come with a clear goal, or simply a sense that things feel harder than they should. Sessions begin by making sense of what is going on beneath the surface — practically, gently, and without judgement.
2. We understand your patterns
Together we explore how your brain works around energy, motivation, overwhelm, focus, and day-to-day life — using your ADHD , autism or AuDHD profile as a map, not a limitation.
3. We build strategies that fit you
Using evidence-informed coaching tools and practical frameworks, we create approaches that feel realistic and sustainable — so change feels possible, not pressured.
No diagnosis required. Brighton based. Online across the UK.
Please reach us at aideen@infinityneurocoaching.com if you cannot find an answer to your question.
No. Many clients come to coaching while on a waiting list for diagnosis, having recently been diagnosed, or having recognised themselves in descriptions of ADHD or AuDHD without yet pursuing a formal assessment. What matters is that the challenges are real and that you want support with them.
Coaching is practical and forward-focused — it works on strategies, patterns, and building skills. Therapy explores past experiences and emotional processing more deeply. Many people benefit from both at different times, and they are not mutually exclusive. If during coaching it becomes clear that therapeutic support would also be helpful, Aideen can signpost appropriately.
AuDHD coaching specifically addresses the experience of being both autistic and ADHD — a combination that creates a distinct profile not fully captured by ADHD-only or autism-only frameworks. Sessions explore the particular challenges of AuDHD: the interaction between the two neurotypes, masking, burnout, sensory needs, and the complexity of navigating systems designed for neurotypical people.
Possibly, yes — if you are employed or self-employed. Access to Work is a government scheme that can fund workplace coaching and practical support for people with health conditions and disabilities, including ADHD and autism. Get in touch to discuss whether you may be eligible and how the application process works.
Both. Online sessions via video call are available to clients across the UK. In-person sessions are available in Brighton and East Sussex by arrangement.
That depends entirely on you and your goals. Some people come for a single session to address something specific. Others prefer a structured six-session package to build deeper understanding and sustained change. There is no minimum commitment beyond the free introductory call — we work out together what makes sense.
Infinity NEURODIVERSITY Coaching
Infinity Neurodiversity Coaching | ADHD Coach | Autism Coach | AuDHD Coaching | DSA NMH Specialist Mentor | Study Skills Support | Future Planning for Young People | Brighton & Hove | East Sussex | Online UK
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