About Infinity NEURODIVERSITY Coaching

Before founding Infinity Neuro Coaching, I spent 15 years as an Account Director in global marketing agencies — leading teams, managing demanding clients, and experiencing first-hand the pressures, pace, and politics of high-performance workplaces.

Alongside that, I became a parent raising a neurodivergent child — a journey that taught me as much about patience, advocacy, emotional attunement, and resilience as any qualification ever could.

When I later discovered my own ADHD, so much finally made sense. What had once looked like inconsistency became insight. What had felt like chaos revealed itself as creativity. And what had so often led to burnout became the starting point for a different way of living and working — one that honours difference rather than fighting against it.

The infinity symbol ♾️ — reclaimed by the neurodivergent community as a positive alternative to the outdated puzzle piece — represents connection, possibility, and the many ways a life can unfold. 

For me, it reflects a simple truth: growth is rarely linear. It is cyclical, fluid, and deeply human.

That is the thinking behind Infinity Neurodiversity  Coaching. It was created to empower neurodivergent lives through strengths-based coaching and advocacy, grounded in the belief that people do not need fixing — they need understanding, the right conditions to grow, and the freedom to do so in their own way.

Rooted in psychology, shaped by lived experience, and delivered with warmth and curiosity, my approach helps you discover what is strong — not what is “wrong.”

At the heart of my work is the Infinity Framework — a continuous process of Awareness → Understanding → Alignment.

It is not a checklist, but a flexible, evolving cycle that moves with you. As awareness deepens and life shifts, the Framework provides a steady rhythm of support — helping you make sense of change, respond with intention, and move forward with greater confidence.

By meeting you where you are, the Infinity Framework turns insight into action, helping individuals, families, and organisations create more clarity, balance, and authentic growth through strengths-based coaching.